We are passionate about travel, food, art, culture, music, shopping, the outdoors, and everything in between. Doubly so if it gives us the opportunity to amplify something remarkable in our adopted home state of Minnesota. By leveraging our deep storytelling experience and the muscle of social media, we develop inspired content for inspiring companies, bringing to life their unique point of view and helping them connect with their target audience.
WHAT WE DO
As a veteran of the music and publishing industries, Andrew knows how to spin a good tale. He has worked in the offices of Rolling Stone, Entertainment Weekly, and Time Inc. and written for Food & Wine, Travel + Leisure, Entrepreneur, Artful Living, AFAR, BuzzFeed, and Punch. He also edits self-titled, a leading underground music magazine, and self | centered, a site about ambient music.
Ashlea is a contributing editor at Condé Nast Traveler. Her previous titles include editor-at-large for AFAR, special projects editor at Bon Appétit, editor of the ASME-winning Strategist section at New York Magazine, editor-in-chief of New York Weddings, editor at NYMag’s The Cut, and senior editor at Time Out New York. In addition to the aforementioned outlets, her work has appeared in Airbnb Magazine, Travel + Leisure, Artful Living, Midwest Living, Bloomberg Pursuits, Hemispheres, TIME, Forbes, Wired, Marie Claire, and The Wall Street Journal.
In our combined experience, we’ve conceptualized hundreds of magazine stories and cover packages, top-edited copy for award-winning print properties and digital channels, produced special interest publications, launched websites and pop-up blogs, generated countless clickable headlines, interviewed beaucoup celebrities (including Kanye West, Tyra Banks, and Tim Burton), and managed talented teams of editors, writers, photographers, and graphic designers.
We co-author travel features for Minnesota Monthly and our photography has been published in The New York Times, Travel + Leisure, Condé Nast Traveler, AFAR, and Food & Wine. We’ve also guested on TV shows, radio segments, podcasts, and livestreams for Food Network, NBC, and Fox; and produced guidebook content for Fodor’s Travel, Michelin, and Time Out Group.
In addition to serving as the director of merchandising for eMusic, Andrew has crafted compelling marketing content for Marriott, Apple, Red Bull, Hennessy, Activision, Aer Lingus, Universal Music Group, Sony, Interscope, Rhino Entertainment, Bandcamp, Moog Music, Ghostly International, Visit California, and Christie’s International Real Estate. His portfolio includes entertainer bios, one sheets, liner notes, display copy, and press releases.
Ashlea’s copywriting experience also covers a breadth of industries, from hospitality to retail. Her corporate clients include Target, LG, Etsy, Illy, Airbnb, Ralph Lauren, MM.LaFleur, Food Network, Silversea Cruises, Royal Caribbean, Eat This, Not That!, and Dr. Mehmet Oz.
Digital Content Strategy
Through Minnevangelist, we have collaborated on editorial projects, fundraisers, giveaways, and social media campaigns with Explore Minnesota, Minnesota Lottery, Explore Edina, Visit Roseville, Twin Cities Gateway, Travel + Leisure, Allrecipes, Fair State Brewing Cooperative, and St. Jude Children’s Research Hospital. We also produced a seasonal newsletter series for Make It. MSP, a strategic initiative of the Greater MSP Partnership, and were featured as guest speakers at the Explore Minnesota Tourism Conference, BETA.MN’s Twin Cities Startup Week, Star Tribune Vacation & Travel Experience, Yia Vang and David Crabb’s “White on Rice” podcast, and on Fox 9 KMSP’s “The Jason Show.”
Beyond Minnesota, we’ve worked together and individually with hotels, airlines, cruise lines, travel specialists, and a host of international and domestic CVBs and DMOs on earned and paid content, social media initiatives, and valuable brand ambassadorships.
WHAT WE CAN DO FOR YOU
Our suite of creative consulting services includes:
• Editorial direction for new or repositioned product and brand launches
• Content auditing with an eye toward market trends, UX/UI data, and SEO
• Implementation of a comprehensive omni-channel content strategy
• Conceptualization and execution of an editorial calendar and workflow
• Honing of brand voice, including copywriting for landing pages, video, product descriptions, email and newsletter campaigns, PR initiatives, and in-house communications
• Content development for ad campaigns and marketing assets
• Social media strategy and management, including influencer outreach
• Guest appearances for TV, radio, podcasts, panels, and conferences
• Travel planning services and bespoke itinerary building
• Regional product curation
• Regional event programming
GET IN TOUCH
We’re excited to help you share your story. Please complete the intake form below or drop us a line at firstname.lastname@example.org to get the ball rolling. We’re happy to tailor our services to fit your needs and budget.